Essential Digital Marketing tools
Use the digital marketing tools infographic to manage how you use marketing technology
There’s a lot of marketing technology in the world. To help highlight the range of great options available, the following infographic shows 30 categories of marketing technology and the pick of the most popular 5 in each category. The categories are grouped across the Smart Insights RACE Planning framework for managing digital marketing.
The infographic seems inspired by Scott Brinker’s Marketing Technology landscape (http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/ ) which does an excellent job of defining ‘enterprise’ tools for managing digital marketing.
Clearly a huge challenge is the sheer number of tools which vary enormously in cost and quality. To further complicate the landscape. New challenger tools can often do a better job than the established tools.