Digital Marketing
Articles about Digital Marketing, Technology Marketing, Big Data, Artificial Intelligence
How Digital Portals can improve Customer Experience
Digital technologies have transformed the way customers interact with brands and products. Business-to-business (B2B) customers and consumers increasingly prefer to research products, make purchases, track orders, and manage their accounts or subscriptions online. To stay competitive, companies and their partners need to [...]
10 precise Business Intelligence trends predictions for the year 2016
2015 was able to introduce positive changes to the business intelligence system. The organisations unveiled their data to their trusted employees. This helped people to understand the fact that data plays a very significant role in performing tasks. The good news is that Business Intelligence is continuing its success journey in make [...]
Why are Marketing Automation Platforms Important for your Business?
In the digital marketing age, the field of marketing automation has allowed diverse businesses to maximise the profitability of their successful campaigns in ways that had never before been possible. These popular and powerful marketing automation platforms have taken the industry by storm and are transforming the way that [...]
Content Marketing Strategy for B2B Companies
The route to effective B2B digital marketing unquestionably lies in engaging customers and prospects and providing them with useful, relevant content that improves their own business’ revenue and performance and positions yours as an expert to rely upon. Routinely creating and disseminating excellent content lies at the heart [...]
Understand the Customer. Understand the Market. Create Preference
The split between customer interest and an actual sale is yet another great difference between B2B technology marketing and consumer marketing. In most marketing scenarios, if you have the attention of the customer, offer them something they want and need at a price they can afford, you are almost all the way to making a sale. [...]