B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
B2B Marketing Trends 2022
In the dynamic landscape of B2B marketing, success hinges on adaptability and innovation. As we navigate the evolving trends of 2022, it’s imperative for marketers to embrace new strategies and technologies. From personalized messaging to data-driven insights, the key to staying ahead lies in understanding the pulse of [...]
The Most Important Metrics in B2B Marketing
In B2B Marketing metrics and data won’t be useful unless they’re presented in the right context and provide actionable insights into your demand gen operations. There are several different types of metrics that you can track, and choosing just a few key metrics is almost always the right idea. Some of the more popular metric [...]
B2B Marketing for Professional Services
Professional services firms need a specific approach in B2B Marketing. The professional services sector consists of people selling intangible assets to help customers manage their businesses or improve a specific part of their business. Providers of professional services impart expert knowledge about niche business areas, such [...]
B2B Marketing Trends 2021
The year 2020 didn’t start half bad. I mean January and February weren’t bad. We can all agree 2020 wasn’t exactly what we expected. However, looking ahead with renewed optimism, we’re continuing the tradition and predicting the most important B2B Marketing trends in 2021 for a successful business. Things have [...]
B2B Advertising: Influencer Marketing
In today’s fast-paced digital world people are no longer susceptible to plastic digital advertising and the one size fits all marketing strategies of yesteryear. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses, but how do you use technology for your [...]
Is TikTok a good B2B social media platform?
TikTok is one of the fastest growing social media platforms right now, but marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, tiktok user stats, and [...]
Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]
Instagram for B2B Companies
Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. This channel is often overlooked by B2B companies—even though it is clear that [...]
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]