B2B Demand Marketing
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]
Marketing
The Importance of Marketing Operations Management
Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Marketing
2018: the year of Account Based Marketing (ABM)
Marketing
How Artificial Intelligence is changing Digital Marketing
Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Marketing