Customer Experience
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Platfirm is a new term that emerged with the most recent developments of the application of platform thinking. The term “platfirm” is the fusion of “platform” and “firm”. It refers to a new approach that looks at organisations through the metaphor of the “platform”. This is a [...]
How Digital Portals can improve Customer Experience
Digital technologies have transformed the way customers interact with brands and products. Business-to-business (B2B) customers and consumers increasingly prefer to research products, make purchases, track orders, and manage their accounts or subscriptions online. To stay competitive, companies and their partners need to [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing
The Adoption of the Digital Transformation
Events and Travels
Italian Fusion Festival
Events and Travels
South Africa Express
B2B Marketing
Reach Customers using Digital Body Language Data
B2B Marketing