Marketing Technology
The Role of Marketing Technology in Enhancing B2B ABM
Despite being a cornerstone of B2B marketing for nearly a decade, account-based marketing (ABM) continues to feel surprisingly fresh and somewhat misunderstood. ABM focuses on tailoring marketing efforts to individual accounts, creating highly personalized experiences that resonate with key decision-makers. As the complexity of [...]
Marketing
The Importance of Marketing Operations Management
Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Marketing
2018: the year of Account Based Marketing (ABM)
Marketing
How Artificial Intelligence is changing Digital Marketing
Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Marketing