Marketing
You are what you do, not what you say you are
Imagine hiring someone based only on their LinkedIn headline. Ridiculous. Yet this is increasingly how we evaluate ourselves. We have built an entire economy around telling people to discover who they are. Wellness programmes, leadership retreats, personal branding consultants, identity coaches: the market for self-definition has never [...]
Thought Leadership in B2B Companies
In a B2B highly dynamic environment clients require to understand the issues, have a qualified opinion and provide guidance. With this an innovative company can credibly take a position at an industry level and, in doing so, showcase skills, expertise and ability to deliver on requirements. There is immense scope in terms of the formats [...]
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]