Dieci canzoni italiane che sono anche poesie
A chi gli chiedeva se si considerava un poeta Fabrizio De André ricordava che che Benedetto Croce diceva che fino a diciotto anni tutti scrivono poesie e che, da quest’età in poi, ci sono due categorie di persone che continuano a scrivere: i poeti e i cretini. Faber si era rifugiato prudentemente nella canzone che, in [...]
10 motivi (personali) per cui oggi ho votato si al referendum costituzionale
La riforma oggetto del referendum costituzionale non mi piace molto. Avrei preferito l’abolizione completa del Senato, un articolo 70 scritto meglio, meno ambiguità sulle attribuzioni di alcune materie, lo “spacchettamento” dei vari quesiti, etc. Vivendo all’estero ieri mi è arrivata la scheda elettorale. Nonostante molti dubbi oggi ho [...]
Faccio la Via Francigena perché ho il Colesterolo Alto
276 kilometres on foot in 12 days. Via Francigena. Siena – Rome route. This is my blog: https://viafrancigenasienaroma.wordpress.com/
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]
Digital Summer 2016
Looking for a book to improve your personal and professional Tech & Digital skills this summer? Bellow my suggestions for this summer 2016. Geert Lovink – Social Media Abyss: Critical Internet Cultures and the Force of Negation Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived [...]
How Translate Digital Body Language into Action
Today’s customer is in control of the buying process. With online access to all the information they need, customers can self-educate on leading vendors and the solutions they offer. As marketers facilitate this process, they must pay careful attention to each prospect’s Digital Body Language, so that they can identify the most qualified [...]
Metodo del Consenso e il Caso del Ristorante Cinese
Il metodo del consenso è una forma per prendere decisioni di modo che esse siano cooperative e non coercitive. Sebbene sia in sé piuttosto semplice, di solito richiede qualche sforzo per essere capito e praticato, e un po’ di esperienza per funzionare bene. In breve: un gruppo di persone si riunisce, solleva una questione, la discute, [...]
10 skills you’ll need in the workplace by 2020
Five years from now, over one-third of skills (35%) that are considered important in today’s workforce will have changed. By 2020, the Fourth Industrial Revolution will have brought us advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics. These [...]
Twitter for B2B Marketing
Twitter is probably the easiest social medium to get started with and use on a regular basis. You create an account and then start to tweeting. That’s it! Of course you do have to adjust your messaging to the medium. In Twitter’s case, that means creating post that have no more than 140 characters that the maximum you can include in a [...]
Essential Digital Marketing tools
There’s a lot of marketing technology in the world. To help highlight the range of great options available, the following infographic shows 30 categories of marketing technology and the pick of the most popular 5 in each category. The categories are grouped across the Smart Insights RACE Planning framework for managing digital [...]