How has Italy become stronger at tennis?
With Lorenzo Sonego’s victory at the Winston-Salem tournament, Italy has seven players in the top 50 of the ATP rankings for the first time. Not only do we have seven top players, but we also have the number one, and five of the seven are under 24 years old. This newfound success begs the question: How has Italy elevated its game [...]
Uganda Gorilla Adventure
Uganda is a beautiful country with the richest biodiversity of the entire continent. Thanks to its geographical location between the savannahs of Central Eastern Africa and the forests of Central Africa, it offers the possibility of visiting profoundly different environments for both fauna and flora. The population is usually very [...]
Biennale Arte 2024. Foreigners Everywhere.
The 2024 Biennale Arte is enjoying great public success in Venice. The 60th International Art Exhibition, is called Stranieri Ovunque – Foreigners Everywhere, curated by Adriano Pedrosa, is open to the public from Saturday, 20 April and will remain open until Sunday, 24 November, at the Giardini and Arsenale of Venice. At the entrance to [...]
Gamification in B2B Marketing: Engaging Clients Through Play
In B2B is vital to discover creative ways to connect with clients build loyalty and increase conversions. One effective strategy that has become popular recently is gamification. By incorporating game elements into marketing campaigns B2B companies can offer more engaging and rewarding experiences for their clients. Using gamification [...]
Emotional Intelligence in AI Marketing
In the rapidly evolving digital marketing landscape, one concept stands out as a crucial ingredient for success: emotional intelligence. While the integration of AI in marketing has revolutionized how businesses connect with their audiences, the ability to understand and evoke emotions truly sets exceptional campaigns apart. Therefore, [...]
How to work with B2B Marketing Agencies
B2B (Business-to-Business) marketing agencies are specialized firms that strategize and implement marketing campaigns for companies whose primary customers are other businesses. Unlike B2C (Business-to-Consumer) marketing, B2B marketing focuses on logical process-driven purchasing decisions based on the business’s needs. These [...]
How has Italy become stronger at rugby?
After a disappointing World Cup campaign, the Italian Rugby men’s national team has shown remarkable resilience and improvement in the recent Six Nations tournament, culminating in a draw and two victories. This newfound success begs the question: How has Italy elevated its game and become a stronger force in international rugby? [...]
Radio Dublino is back. Lentius, Profundius, Suavius
A decade’s fervent echoes have reverberated through the ether, carrying fragments of Italy and Ireland to the receptive hearts of Dublin and beyond. Yet, as with every saga of substance, a juncture of metamorphosis emerges—a point where the impulse to transcend, expand, and evolve becomes unmistakable. Thus, Radio Dublino stands [...]
Reunification Express
The Reunification Express, a behemoth of steel coursing along 1,726 kilometres of corroded tracks, presents a paradoxical journey through Vietnam’s tapestry. Amidst rice paddies, fishing hamlets, dense foliage, and bustling urban enclaves, it rumbles forth, punctuated by sporadic whistles and the jarring screech of brakes—a [...]
Podcasts as a Marketing Channel: Opportunities and limitations
Podcasts have rapidly become a powerful tool for B2B companies to engage their audience, establish thought leadership, and drive business growth. Podcasts have experienced a renaissance in the digital age, evolving from niche entertainment to a mainstream content medium. According to Edison Research, as of 2021, over 80 million [...]