B2B Marketing Trends 2021
The year 2020 didn’t start half bad. I mean January and February weren’t bad. We can all agree 2020 wasn’t exactly what we expected. However, looking ahead with renewed optimism, we’re continuing the tradition and predicting the most important B2B Marketing trends in 2021 for a successful business. Things have [...]
Giulio Bolacchi
Ho fatto l’Università a Cagliari negli anni novanta. Cagliari era una fantastica città per studenti universitari in quegli anni. La spiaggia del Poetto per pause pranzo di fronte al mare, una vivace vita culturale, colorati e creativi circoli Aics ovunque con cibo alla portate delle tasche vuote di studenti, tasse universitarie [...]
Italian Fusion Festival 2020 | Livestream Edition
The Italian Fusion Festival, the biggest Italian Festival in Europe, will continue this year despite the challenges posed by the health crisis which struck 2020. The fourth edition will go online on 25th July 2020 at 7 pm on YouTube and Facebook. The multicultural and multidisciplinary arts festival is organised by Radio [...]
B2B Advertising: Influencer Marketing
In today’s fast-paced digital world people are no longer susceptible to plastic digital advertising and the one size fits all marketing strategies of yesteryear. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses, but how do you use technology for your [...]
Is TikTok a good B2B social media platform?
TikTok is one of the fastest growing social media platforms right now, but marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, tiktok user stats, and [...]
Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]
Instagram for B2B Companies
Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. This channel is often overlooked by B2B companies—even though it is clear that [...]
The 10 Best Albums of this Decade (2010-2019)
L’anno scorso di questi tempi ho pubblicato la mia personale lista dei miei 10 migliori album del 2018. Quest’anno finisce un decennio caratterizzato dalla morte degli album, dalla consacrazione del trap e dell’hip hop e della irrilevanza della musica acquistata in negozio. Anni musicali tristi, desolati, [...]
10 Reasons why you should support Cagliari
The top of the Serie A table has an all too familiar look about it so far this season; until that is, you get down to fourth spot and see Cagliari sitting proudly in the Champions League places after a blistering start to the campaign. The club from the beautiful island of Sardinia are winning plaudits from all over the [...]
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]