Home
In EnglishArtificial intelligence is killing digital nomadismFor most of the last decade, the digital nomad was one of the most seductive characters in the whole internet economy. A laptop, a decent Wi-Fi signal, a desk in…
B2B MarketingFrom Visibility to Buyability: Why B2B Marketing Must Win the Decision Before Sales Arrives
B2B MarketingYou are what you do, not what you say you are
B2B MarketingThe marketing press is not dead. It just changed format
B2B MarketingThe journalism industry has a marketing problem, not a journalism problem
I'm Maurizio, a Dublin-based Head of Marketing with a curiosity that ranges well beyond my day job. I work in B2B marketing, with a particular interest in digital ecosystems, AI, marketing transformation and international growth.
Away from the desk, that same curiosity takes me across borders and disciplines: travel, writing, media, culture and the occasional argument worth having. This site is where those interests meet.
What I do
B2B Marketing & Strategy
Twenty years leading go-to-market and international expansion across finance, IT and energy, turning strategy into revenue.
Demand Generation & Growth
Building acquisition programmes that connect campaigns, customer journeys and commercial strategy to measurable growth.
Content & Strategic Storytelling
Turning complex ideas and data into clear, compelling stories that build authority and make brands memorable.
Data, AI & Marketing Technology
Using AI, analytics, CRM and marketing technology to sharpen decisions, improve performance and accelerate growth.
Explore the blog
Beyond the blog

Radio, Culture & Community
I founded and direct Radio Dublino, and co-created the Italian Fusion Festival, a celebration of Italian and Irish culture. Alongside the airwaves there is podcasting, video and a run of cultural projects that keep the two countries talking.