Lead Generation
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]
How Translate Digital Body Language into Action
Today’s customer is in control of the buying process. With online access to all the information they need, customers can self-educate on leading vendors and the solutions they offer. As marketers facilitate this process, they must pay careful attention to each prospect’s Digital Body Language, so that they can identify the most qualified [...]
Digital Marketing
The Importance of Marketing Operations Management
Digital Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Digital Marketing
2018: the year of Account Based Marketing (ABM)
Digital Marketing
How Artificial Intelligence is changing Digital Marketing
Digital Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Digital Marketing