Understanding LLMs, AI Workflows, and AI Agents: How AI Is Transforming Marketing Operations
AI has become the most transformative technology in marketing since the rise of social media. But as new tools flood the market, marketers often face a pressing question: what’s the difference between LLMs, AI workflows, and AI agents—and how do we use them effectively? To truly understand how to apply AI to your marketing [...]
Caucasus Calling: An Adventure in Georgia
Dates: June 14–21, 2025Flight Time from Dublin: Approximately 6 hours (with layover)Trip Highlights: 3-day trek from Mestia to Ushguli in the Svaneti region, cultural immersion in Tbilisi, and indulgence in Georgian gastronomy. Day 1: Departure from Dublin and Arrival in Tbilisi Flight: Depart Dublin Airport on June 14, [...]
Partner Advocacy in B2B: Turning Alliances into Growth Engines
According to the Forrester’s Marketing Survey, 2024, 74% of B2B marketing leaders say their most significant revenue growth over the past 12 months came from their partner ecosystem—not from direct sales or digital ads. Yet, less than half report having a formal partner advocacy strategy in place. This disconnect represents a [...]
Exploring Nepal: Trekking, Architecture and Spirituality
Nepal, a land of breathtaking landscapes and rich cultural heritage, promises travellers an unforgettable experience. This itinerary captures the essence of Nepal, from its ancient cities to serene trekking routes and spiritual havens. Whether you are exploring Kathmandu’s bustling streets or marvelling at the majestic Himalayas, Nepal [...]
The Future of ESG and CSR Under Trump: A New Era of Corporate Responsibility?
Environmental, Social, and Governance (ESG) criteria and Corporate Social Responsibility (CSR) have significantly transformed in recent years. With President Donald Trump returning to office in January 2025, these concepts face new challenges and potential shifts. Recent Evolution of ESG and CSR ESG and CSR have become integral [...]
The Perfect Blend: Integrating AI and Human Insight in B2B Marketing
Integrating Artificial Intelligence (AI) with human insight has become a pivotal strategy for companies aiming to enhance efficiency, personalization, and customer engagement. This fusion leverages the strengths of AI—such as data processing and automation—while preserving the indispensable human elements of creativity, empathy, and [...]