Building Trust and Relationships in B2B Marketing
In the world of business-to-business (B2B) marketing, trust and relationships are critical to success. As B2B transactions become more complex and high-stakes, customers are looking for partners they can trust and rely on. To build trust and relationships, marketers need to focus on creating a consistent and authentic brand experience, [...]
ChatGPT. The Content Creation Revolution
ChatGPT is a Generative Pre-Trained Transformer, that is, a text-producing application that can be accessed for free from November 2022 on the openai.com site, together with others such as Dall-E 2, which does not produce texts but images. The emergence of ChatGPT is already revolutionizing the landscape of information [...]
B2B Marketing Trends 2023
With 2023 less than two months away, professionals across the business-to-business market are beginning to brush up on their knowledge and prepare for a whole new wave of trends. As a B2B marketer, you will likely be keen to get an insight into new marketing trends likely to emerge in 2023 and unlock tips to keep ahead of the [...]
The Best 5 ABM Platforms in 2023
Account-based marketing (ABM) software platforms realign marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM platforms offer tools to automate and reduce the lengthy process of identifying [...]
Italian Fusion Festival 2022
The fifth edition of the Italian Fusion Festival, the biggest Italian Festival in Europe, will go live on 2nd July 2022 at 6 pm. This edition of the festival is dedicated to Jazz, the most fusion music of all genres. Concurrent events such as the art exhibition at the Italian Cultural Institute and the short video competition [...]
B2B Marketing Trends 2022
Like everything else, B2B marketing trends in 2022 reflect how the world has changed over the last few years. Even the familiar strategies on this list have been shaped by the explosion of new possibilities and priorities. Going forward, B2B marketers will want to invest in the channels and well-crafted content best suited for [...]