Digital Marketing

Neuromarketing for B2B

Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]





Digital Marketing

The Importance of Marketing Operations Management


Digital Marketing

Platfirm. How Platform Disruption is Redefining the way Business is Conducted


Digital Marketing

2018: the year of Account Based Marketing (ABM)


Digital Marketing

How Artificial Intelligence is changing Digital Marketing


Digital Marketing

How to Align Marketing & Sales with a Marketing Automation Platform


Digital Marketing

The Adoption of the Digital Transformation