The journalism industry has a marketing problem, not a journalism problem.
The crisis in digital journalism is not a technological problem. It is a business model problem. Since 2023, some of the most influential news outlets in the English-speaking world have closed, cut their newsrooms, or been sold to private equity funds. The same is now happening across Italy. The structural reason is almost always the [...]
Expatriates or Emigrants: the Invisible Cost of Leaving
In the past, those who moved abroad were almost exclusively people fleeing poverty, war, or political repression, destined to become labour for mines, building sites and factories. The exceptions, among emigrants, were cosmopolitan aristocrats, artists, and political dissidents. The emerging middle class, in most countries, was [...]
GEO: the discipline that decides whether your brand exists in the age of AI search
Something structural has changed in the way people make purchasing decisions. This is not an algorithm update, nor a new feature from Google or Instagram. It is a break from the model that has governed information search since 2001, and the numbers confirm it unequivocally. The end of the click era Reliance on traditional [...]
The Great Africa Traverse: Tanzania to Victoria Falls by Train, Motorbike, Boat and Safari
An Epic Overland Journey Through Tanzania, Malawi, Zambia, Botswana, and Zimbabwe Duration: 24 Days Period: July – August 2026 Route: Dar es Salaam → Zanzibar → Tazara Railway → Malawi Lake → South Luangwa NP → Victoria Falls Countries: Tanzania, Malawi, Zambia, Botswana and Zimbabwe Transport: Tazara Train, Ocean Boat, Overland [...]
Synthetic Persona Testing
In B2B marketing, we invest considerable time and resources into defining Ideal Customer Profiles, mapping buying committees and crafting tailored messaging. Yet when campaigns go live, we are often still testing in the dark — validating messaging, pricing and value propositions on real prospects, with real budget at stake. The question [...]
Dieci libri italiani che non legge più nessuno e che dovreste leggere tutti
Allora, la questione è questa. La questione è che in Italia abbiamo una tradizione letteraria che fa paura, nel senso che spaventa davvero, una roba enorme e stratificata e piena di voci straordinarie, e quello che facciamo con questa tradizione è nasconderla. La seppelliamo. La mettiamo in cantina come i mobili brutti che non si buttano [...]
InterCity Notte 1963: The Last Great Italian Railway Journey
A four-day odyssey aboard Italy’s legendary overnight train, the Easter 2026 adventure that will change how you see slow travel This Easter 2026, we’re embarking on one of Europe’s last great railway journeys: the InterCityNotte 1963 from Milano to Palermo. This isn’t a Frecciarossa or Italo. This isn’t sleek high-speed efficiency. This [...]