How Generative AI Is Reshaping RFPs, White Papers, and Thought Leadership
Generative AI tools like ChatGPT, Claude, and Gemini aren’t just hype anymore—they’re changing how B2B companies create content. From RFPs to white papers to thought leadership, more teams are using AI to get things done faster. But speed isn’t everything. As adoption grows in 2025, so do the risks: lower quality, loss of credibility, [...]
Addio a utopie.it: un viaggio lungo trent’anni continua altrove
Dopo quasi trent’anni di attività, il sito utopie.it chiude. Una scelta necessaria, quasi fisiologica, ma non per questo indolore. A partire da questa settimana, parte de contenuti del sito saranno trasferiti e conservati in una sezione dedicata del mio blog personale, all’indirizzo www.mauriziopittau.it/utopie. Non si tratta [...]
Understanding LLMs, AI Workflows, and AI Agents: How AI Is Transforming Marketing Operations
AI has become the most transformative technology in marketing since the rise of social media. But as new tools flood the market, marketers often face a pressing question: what’s the difference between LLMs, AI workflows, and AI agents—and how do we use them effectively? To truly understand how to apply AI to your [...]
Tracks to Trails: A Rail and Hiking Journey from the Balkans to Georgia’s Caucasus
From Tracks to Trails – August 2025, this travel from the Balkans to the Caucasus, will cross Eastern Europe by train and hiking through Georgia’s remote mountain regions. From Sofia to Mestia, through night trains, breathtaking landscapes, and unforgettable trails this route is for those seeking stories off the beaten path. The journey [...]
Partner Advocacy in B2B: Turning Alliances into Growth Engines
According to the Forrester’s Marketing Survey, 2024, 74% of B2B marketing leaders say their most significant revenue growth over the past 12 months came from their partner ecosystem—not from direct sales or digital ads. Yet, less than half report having a formal partner advocacy strategy in place. This disconnect represents a major [...]
Exploring Nepal: Trekking, Architecture and Spirituality
Nepal, a land of breathtaking landscapes and rich cultural heritage, promises travellers an unforgettable experience. This itinerary captures the essence of Nepal, from its ancient cities to serene trekking routes and spiritual havens. Whether you are exploring Kathmandu’s bustling streets or marvelling at the majestic Himalayas, Nepal [...]