B2B Marketing Trends 2023
With 2023 less than two months away, professionals across the business-to-business market are beginning to brush up on their knowledge and prepare for a whole new wave of trends. As a B2B marketer, you will likely be keen to get an insight into new marketing trends likely to emerge in 2023 and unlock tips to keep ahead of the curve. In [...]
The Best 5 ABM Platforms in 2023
Account-based marketing (ABM) software platforms realign marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM platforms offer tools to automate and reduce the lengthy process of identifying [...]
Italian Fusion Festival 2022
The fifth edition of the Italian Fusion Festival, the biggest Italian Festival in Europe, will go live on 2nd July 2022 at 6 pm. This edition of the festival is dedicated to Jazz, the most fusion music of all genres. Concurrent events such as the art exhibition at the Italian Cultural Institute and the short video competition [...]
B2B Marketing Trends 2022
Like everything else, B2B marketing trends in 2022 reflect how the world has changed over the last few years. Even the familiar strategies on this list have been shaped by the explosion of new possibilities and priorities. Going forward, B2B marketers will want to invest in the channels and well-crafted content best suited for [...]
The Most Important Metrics in B2B Marketing
In B2B Marketing metrics and data won’t be useful unless they’re presented in the right context and provide actionable insights into your demand gen operations. There are several different types of metrics that you can track, and choosing just a few key metrics is almost always the right idea. Some of the more popular metric [...]
B2B Marketing for Professional Services
Professional services firms need a specific approach in B2B Marketing. The professional services sector consists of people selling intangible assets to help customers manage their businesses or improve a specific part of their business. Providers of professional services impart expert knowledge about niche business areas, such [...]