How Small Organizations Can Leverage AI for Cost-Effective Marketing
Artificial intelligence (AI) is no longer a futuristic luxury—it’s a powerful tool that even small organizations can use to enhance their marketing strategies. While larger enterprises may have the resources to implement expensive AI solutions, there are many cost-effective and user-friendly AI tools available that can help small [...]
Italian Fusion festival 2024
Radio Dublino, in partnership with the Italian Institute of Culture, proudly presents the highly anticipated return of the Italian Fusion Festival, taking place on Wednesday, November 27, 2024. Since its inception in 2017, the festival has been a vibrant platform for cultural exchange between Italy and Ireland, celebrating the [...]
The Battle Over Wind Energy in Sardinia
As visitors land at Alghero Airport in Sardinia, they are greeted by graffiti reading, “A foras le pale” (Down with the wind turbines), marking the growing resentment towards renewable energy projects on the island. For months, Sardinia has seen increasing protests against the planned expansion of wind and solar energy, [...]
How to make a real Italian ragù
Let me start with this: making ragù is not the same thing as making Bolognese. I realize this might sound pedantic, and if you’ve already tuned out, it’s probably because you’ve been conditioned by years of red-sauce propaganda to believe that “Bolognese” and “ragù” are interchangeable, that both refer to a kind of basic, vaguely Italian [...]
Microsoft Advertising for B2B Marketing: A Guide for Beginners
Microsoft Advertising, formerly Bing Ads, has emerged as a decent platform for B2B marketers, offering unique advantages and opportunities. For B2C businesses, Google Ads is generally a much better choice due to its broader reach. Still, for B2B companies, Microsoft Ads offers unique features like LinkedIn profile targeting, making it [...]
How to Be a Better B2B Marketing Manager at Work
Be a good B2B Marketing Manager isn’t just about hitting KPIs or closing deals. It’s about nurturing a team, fostering innovation, and driving sustainable growth. Leadership in this space requires both strategic thinking and the ability to manage the human side of the business. The Role of a B2B Marketing Manager As a B2B [...]