Italian Fusion Festival 2020 | Livestream Edition
The Italian Fusion Festival, the biggest Italian Festival in Europe, will continue this year despite the challenges posed by the health crisis which struck 2020. The fourth edition will go online on 25th July 2020 at 7 pm on YouTube and Facebook. The multicultural and multidisciplinary arts festival is organised by Radio Dublino, the [...]
B2B Advertising: Influencer Marketing
In today’s fast-paced digital world people are no longer susceptible to plastic digital advertising and the one size fits all marketing strategies of yesteryear. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses. What is B2B influencer marketing, [...]
Is TikTok a good B2B social media platform?
TikTok is one of the fastest growing social media platforms right now, but marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, stats, and metrics. [...]
Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]
Instagram for B2B Companies
Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. This channel is often overlooked by B2B companies—even though it is clear that [...]
The 10 Best Albums of this Decade (2010-2019)
L’anno scorso di questi tempi ho pubblicato la mia personale lista dei miei 10 migliori album del 2018. Quest’anno finisce un decennio caratterizzato dalla morte degli album, dalla consacrazione del trap e dell’hip hop e della irrilevanza della musica acquistata in negozio. Anni musicali tristi, desolati, [...]