The Great Africa Traverse: Tanzania to Victoria Falls by Train, Motorbike, Boat and Safari
An Epic Overland Journey Through Tanzania, Malawi, Zambia, Botswana, and Zimbabwe Duration: 24 Days Period: July – August 2026 Route: Dar es Salaam → Zanzibar → Tazara Railway → Malawi Lake → South Luangwa NP → Victoria Falls Countries: Tanzania, Malawi, Zambia, Botswana and Zimbabwe Transport: Train, Boat, Bus, Minibus, Private [...]
Synthetic Persona Testing
In B2B marketing, we invest considerable time and resources into defining Ideal Customer Profiles, mapping buying committees and crafting tailored messaging. Yet when campaigns go live, we are often still testing in the dark — validating messaging, pricing and value propositions on real prospects, with real budget at stake. The [...]
Dieci libri italiani che non legge più nessuno e che dovreste leggere tutti
Allora, la questione è questa. La questione è che in Italia abbiamo una tradizione letteraria che fa paura, nel senso che spaventa davvero, una roba enorme e stratificata e piena di voci straordinarie, e quello che facciamo con questa tradizione è nasconderla. La seppelliamo. La mettiamo in cantina come i mobili brutti che non [...]
InterCity Notte 1963: The Last Great Italian Railway Journey
A four-day odyssey aboard Italy’s legendary overnight train, the Easter 2026 adventure that will change how you see slow travel This Easter 2026, we’re embarking on one of Europe’s last great railway journeys: the InterCityNotte 1963 from Milano to Palermo. This isn’t a Frecciarossa or Italo. This isn’t sleek high-speed efficiency. This [...]
Why We Stopped Chasing Leads and Started Building Authority Instead
A Strategic Blueprint for Authority-Driven B2B Marketing in Specialised Verticals For years, B2B marketing has been obsessed with one question: How do we generate more leads? In complex, enterprise-level markets, this is often the wrong question. When buying cycles span months, sometimes years, and decisions involve multiple [...]
Italian Dinner in the Old Distillery
C’è stato un tempo, tra il 2009 e il 2013, che a rileggerlo oggi sembra un’epoca geologica fa, in cui una volta al mese, quasi sempre l’ultimo sabato, il mio appartamento alla Old Distillery di Dublino diventava una specie di micro-ambasciata temporanea del caos organizzato, del cibo condiviso e delle conversazioni non richieste ma [...]
Ethical AI Storytelling in B2B: Balancing Data-Driven Narratives with Authenticity and Trust
Artificial intelligence is reshaping B2B marketing at a remarkable speed. Algorithms analyse buyer behaviour, generate content, fuel personalisation, and help brands scale at a pace that was inconceivable only a few years ago. Yet amid this acceleration, a fundamental truth remains unchanged: trust is the currency of B2B success. [...]