How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a huge [...]
El Chepe | Mexico’s most remarkable train journey
The Copper Canyon Railroad, also known as the Ferrocarril Barrancas del Cobre, the Ferrocarril Chihuahua-Pacifíco and El Chepe, is a major rail line in northwest Mexico, linking the Chihuahua City, to the Los Mochis and its port, Topolobampo. The train runs 673 km, traversing the Copper Canyon, a rugged series of canyons that [...]
The Art of Persuasion in B2B Marketing
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. Usually it specifically applies to the promotions aspect of the marketing mix, and builds on a customer’s impulsive behaviour to lead them to purchase. It’s a very popular marketing technique in [...]
Italian Fusion Festival 2019 | Jazz & Prosecco Edition
The Italian Fusion Festival is the biggest Italian Festival in Europe. The third edition will take place on the 13th of July 2019 from 7 o’clock ’til late at BelloBar, Portobello Harbour, Dublin. The multicultural and multidisciplinary arts festival is organised by Radio Dublino, the only Italian language Irish Radio programme, [...]
Buon Compleanno Lawrence Ferlinghetti!
Il momento più commovente del mio recente viaggio in America in treno è stata la visita alla City Lights Book al numero 261 di Columbus Avenue, San Francisco. La libreria tuttora aperta creata da Lawrence Ferlinghetti fece nascere la Beat Generation, un movimento che ha ispirato e influenzato le più importanti scelte della mia vita. [...]
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]