B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
The Future of ESG and CSR Under Trump: A New Era of Corporate Responsibility?
Environmental, Social, and Governance (ESG) criteria and Corporate Social Responsibility (CSR) have significantly transformed in recent years. With President Donald Trump returning to office in January 2025, these concepts face new challenges and potential shifts. Recent Evolution of ESG and CSR ESG and CSR have become integral [...]
The Perfect Blend: Integrating AI and Human Insight in B2B Marketing
Integrating Artificial Intelligence (AI) with human insight has become a pivotal strategy for companies aiming to enhance efficiency, personalization, and customer engagement. This fusion leverages the strengths of AI—such as data processing and automation—while preserving the indispensable human elements of creativity, [...]
How Small Organizations Can Leverage AI for Cost-Effective Marketing
Artificial intelligence (AI) is no longer a futuristic luxury—it’s a powerful tool that even small organizations can use to enhance their marketing strategies. While larger enterprises may have the resources to implement expensive AI solutions, there are many cost-effective and user-friendly AI tools available that can help small [...]
Microsoft Advertising for B2B Marketing: A Guide for Beginners
Microsoft Advertising, formerly Bing Ads, has emerged as a decent platform for B2B marketers, offering unique advantages and opportunities. For B2C businesses, Google Ads is generally a much better choice due to its broader reach. Still, for B2B companies, Microsoft Ads offers unique features like LinkedIn profile targeting, making it [...]
How to Be a Better B2B Marketing Manager at Work
Be a good B2B Marketing Manager isn’t just about hitting KPIs or closing deals. It’s about nurturing a team, fostering innovation, and driving sustainable growth. Leadership in this space requires both strategic thinking and the ability to manage the human side of the business. The Role of a B2B Marketing Manager As a B2B [...]
Personalization at Scale in B2B
Personalization in B2B is no longer optional today. Decision-makers expect relevant, timely, tailored interactions across every channel they engage with. However, scaling personalization in large enterprises with complex buyer journeys is a challenge many companies struggle with. I’ve seen firsthand how, when implemented [...]