InterCity Notte 1963: The Last Great Italian Railway Journey
A four-day odyssey aboard Italy’s legendary overnight train, the Easter 2026 adventure that will change how you see slow travel This Easter 2026, we’re embarking on one of Europe’s last great railway journeys: the InterCityNotte 1963 from Milano to Palermo. This isn’t a Frecciarossa or Italo. This isn’t sleek high-speed [...]
Why We Stopped Chasing Leads and Started Building Authority Instead
A Strategic Blueprint for Authority-Driven B2B Marketing in Specialised Verticals For years, B2B marketing has been obsessed with one question: How do we generate more leads? In complex, enterprise-level markets, this is often the wrong question. When buying cycles span months, sometimes years, and decisions involve multiple [...]
Italian Dinner in the Old Distillery
C’è stato un tempo, tra il 2009 e il 2013, che a rileggerlo oggi sembra un’epoca geologica fa, in cui una volta al mese, quasi sempre l’ultimo sabato, il mio appartamento alla Old Distillery di Dublino diventava una specie di micro-ambasciata temporanea del caos organizzato, del cibo condiviso e delle conversazioni non [...]
Ethical AI Storytelling in B2B: Balancing Data-Driven Narratives with Authenticity and Trust
Artificial intelligence is reshaping B2B marketing at a remarkable speed. Algorithms analyse buyer behaviour, generate content, fuel personalisation, and help brands scale at a pace that was inconceivable only a few years ago. Yet amid this acceleration, a fundamental truth remains unchanged: trust is the currency of B2B success. [...]
InterRail Man
Allora, la questione dell’essere un InterRail Man nei primi anni Novanta, e intendo un vero InterRail Man, non questi backpacker-turisti contemporanei con i loro smartphone e le prenotazioni su booking.com e Dio ce ne scampi le loro aspirazioni da influencer, la questione era che avevi bisogno, prima di tutto e fondamentalmente e [...]
Italian Fusion Festival 2025
The Italian Fusion Festival is a multicultural and multidisciplinary festival, organised by Radio Dublino, the Italian-language Radio programme in Ireland, which started in 2013. The event celebrates the encounter between Italian and Irish artistic talents through live music, visual arts, cinema, and Italian hospitality featuring [...]
La Global Sumud Flotilla e il suo carattere nonviolento
Perché questo articolo Negli ultimi mesi ho notato che attorno alla Global Sumud Flotilla c’è molta confusione: si parla del suo viaggio, delle tensioni politiche e delle reazioni internazionali, ma quasi mai si comprende davvero la natura nonviolenta dell’azione. Molti commentatori non conoscono cosa significhi azione [...]
The Importance of Intent Data: Unlocking Buyer Signals for Smarter Strategies
Over the past few years working in B2B marketing, I’ve come to realise that one of the most underestimated — yet truly transformative — tools available to us is intent data. This isn’t just another buzzword. It’s a practical, data-driven way to identify which companies are actually in the market for your solution before they [...]
How Generative AI Is Reshaping RFPs, White Papers, and Thought Leadership
Generative AI tools like ChatGPT, Claude, and Gemini aren’t just hype anymore—they’re changing how B2B companies create content. From RFPs to white papers to thought leadership, more teams are using AI to get things done faster. But speed isn’t everything. As adoption grows in 2025, so do the risks: lower quality, loss of credibility, [...]
Addio a utopie.it: un viaggio lungo trent’anni continua altrove
Dopo quasi trent’anni di attività, il sito utopie.it chiude. Una scelta necessaria, quasi fisiologica, ma non per questo indolore. A partire da questa settimana, parte de contenuti del sito saranno trasferiti e conservati in una sezione dedicata del mio blog personale, all’indirizzo www.mauriziopittau.it/utopie. Non si tratta di una [...]