How to make a real Italian ragù
Let me start with this: making ragù is not the same thing as making Bolognese. I realize this might sound pedantic, and if you’ve already tuned out, it’s probably because you’ve been conditioned by years of red-sauce propaganda to believe that “Bolognese” and “ragù” are interchangeable, that both refer to a kind of basic, vaguely Italian [...]
Microsoft Advertising for B2B Marketing: A Guide for Beginners
Microsoft Advertising, formerly Bing Ads, has emerged as a decent platform for B2B marketers, offering unique advantages and opportunities. For B2C businesses, Google Ads is generally a much better choice due to its broader reach. Still, for B2B companies, Microsoft Ads offers unique features like LinkedIn profile targeting, making it [...]
How to Be a Better B2B Marketing Manager at Work
Be a good B2B Marketing Manager isn’t just about hitting KPIs or closing deals. It’s about nurturing a team, fostering innovation, and driving sustainable growth. Leadership in this space requires both strategic thinking and the ability to manage the human side of the business. The Role of a B2B Marketing Manager As a B2B marketing [...]
Personalization at Scale in B2B
Personalization in B2B is no longer optional today. Decision-makers expect relevant, timely, tailored interactions across every channel they engage with. However, scaling personalization in large enterprises with complex buyer journeys is a challenge many companies struggle with. I’ve seen firsthand how, when implemented correctly, [...]
The Role of Marketing Technology in Enhancing B2B ABM
Despite being a cornerstone of B2B marketing for nearly a decade, account-based marketing (ABM) continues to feel surprisingly fresh and somewhat misunderstood. ABM focuses on tailoring marketing efforts to individual accounts, creating highly personalized experiences that resonate with key decision-makers. As the complexity of B2B sales [...]
How has Italy become stronger at tennis?
With Lorenzo Sonego’s victory at the Winston-Salem tournament, Italy has seven players in the top 50 of the ATP rankings for the first time. Not only do we have seven top players, but we also have the number one, and five of the seven are under 24 years old. This newfound success begs the question: How has Italy elevated its game [...]
Uganda Gorilla Adventure
Uganda is a beautiful country with the richest biodiversity of the entire continent. Thanks to its geographical location between the savannahs of Central Eastern Africa and the forests of Central Africa, it offers the possibility of visiting profoundly different environments for both fauna and flora. The population is usually very [...]
Biennale Arte 2024. Foreigners Everywhere.
The 2024 Biennale Arte is enjoying great public success in Venice. The 60th International Art Exhibition, is called Stranieri Ovunque – Foreigners Everywhere, curated by Adriano Pedrosa, is open to the public from Saturday, 20 April and will remain open until Sunday, 24 November, at the Giardini and Arsenale of Venice. At the entrance to [...]
Gamification in B2B Marketing: Engaging Clients Through Play
In B2B is vital to discover creative ways to connect with clients build loyalty and increase conversions. One effective strategy that has become popular recently is gamification. By incorporating game elements into marketing campaigns B2B companies can offer more engaging and rewarding experiences for their clients. Using gamification [...]
Emotional Intelligence in AI Marketing
In the rapidly evolving digital marketing landscape, one concept stands out as a crucial ingredient for success: emotional intelligence. While the integration of AI in marketing has revolutionized how businesses connect with their audiences, the ability to understand and evoke emotions truly sets exceptional campaigns apart. Therefore, [...]