B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Content Marketing Strategy for B2B Companies
The route to effective B2B digital marketing unquestionably lies in engaging customers and prospects and providing them with useful, relevant content that improves their own business’ revenue and performance and positions yours as an expert to rely upon. Routinely creating and disseminating excellent content lies at the heart [...]
Understand the Customer. Understand the Market. Create Preference
The split between customer interest and an actual sale is yet another great difference between B2B technology marketing and consumer marketing. In most marketing scenarios, if you have the attention of the customer, offer them something they want and need at a price they can afford, you are almost all the way to making a sale. [...]