Personalisation
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]
Digital Marketing
The Importance of Marketing Operations Management
Digital Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Digital Marketing
2018: the year of Account Based Marketing (ABM)
Digital Marketing
How Artificial Intelligence is changing Digital Marketing
Digital Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Digital Marketing