Digital Marketing
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Le cose da non fare, Mai (come Digital Marketer)
Ne esistono di giovani, bravissimi, formatissimi, i cosidetti nativi digitali, ma, appunto, non li conosco. La mia generazione è piena zeppa, invece, di umanisti, psicologi, esperti in comunicazione, grafici, fisici, giornalisti, persino economisti (come me: i peggiori) che ambivano a ben altro e si sono ritrovati a trafficare [...]
Digital Marketing
The Importance of Marketing Operations Management
Digital Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Digital Marketing
2018: the year of Account Based Marketing (ABM)
Digital Marketing
How Artificial Intelligence is changing Digital Marketing
Digital Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Digital Marketing