How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
The Adoption of the Digital Transformation
Today the digital transformation is an imperative, the “zero” priority for the success of companies. Whole sectors have been overwhelmed by new digital competitors (such as Uber for the transport sector) or by new digital business-enabled business models (such as Airbnb for Tourism). Companies that undertake a digital [...]
30 italian recipes you should master by the age of 30
The Britain’s The Telegraph has published a list of the 30 dishes should be able to cook by the time they are thirty, the age by which one can be expected to be working and living an independent life. The Telegraph list is very international and contains everything from chicken curry to guacamole, as well as several Italian dishes, [...]
Italian Fusion Festival
Sunday 2nd July – 4pm – 11pm The Grand Social, Liffey Street, Dublin 1 €4.50 Early Bird / €10 Standard Italian Fusion Festival Organised by Radio Dublino The festival aims at promoting cultural exchanges between Italy and Ireland through several bands based in Ireland whose music is the result of the collaboration between Irish and [...]
Eurovision Hiking Weekend
Saturday 13 May – Sunday 14 May 2017 Saturday Hike Blackstairs Mountain (735m) Duration: 6 hours Distance: 19 Km Difficuty: moderate Start/finish: Sculloge Gap Summary: Exceptionally far-ranging vistas on a superb ridge walk east of the Barrow valley, returning along an ancien track. Saturday Evening Plan to stay in a cottage, to watch [...]
Marketing Analytics Strategies
In the last several years, there has been a massive increase in the number of tools a marketer is expected to use. What’s more, as features multiply these point solutions are providing more data. The result is that the seamless journey from the customer’s perspective looks instead like a series of fragmented data views for the marketer. [...]