B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]
The Art of Persuasion in B2B Marketing
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. Usually it specifically applies to the promotions aspect of the marketing mix, and builds on a customer’s impulsive behavior to lead them to purchase. It’s a very popular marketing technique in B2C, [...]
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]
The Importance of Translation in B2B Marketing
Translated websites are a resource for in-market sales teams and can recruit local talent, partners and distributors. With their longer sales cycles, B2B organizations especially benefit from the continual creation of content that provides value, creates differentiation and keeps their brand top-of-mind for prospective [...]
The Value of User Experience in Digital Marketing
User experience can be defined as the understanding of user needs to help and create products and services that provide a meaningful experience to the customers. It is an essential feature of our digital world today – as stated by sirlinksalot. It’s an increasingly important topic now. Today consumers want their needs to [...]