B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Digital Summer 2016
Looking for a book to improve your personal and professional Tech & Digital skills this summer? Bellow my suggestions for this summer 2016. Geert Lovink – Social Media Abyss: Critical Internet Cultures and the Force of Negation Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived [...]
How Translate Digital Body Language into Action
Today’s customer is in control of the buying process. With online access to all the information they need, customers can self-educate on leading vendors and the solutions they offer. As marketers facilitate this process, they must pay careful attention to each prospect’s Digital Body Language, so that they can identify the most qualified [...]
10 skills you’ll need in the workplace by 2020
Five years from now, over one-third of skills (35%) that are considered important in today’s workforce will have changed. By 2020, the Fourth Industrial Revolution will have brought us advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics. These [...]
Twitter for B2B Marketing
Twitter is probably the easiest social medium to get started with and use on a regular basis. You create an account and then start to tweeting. That’s it! Of course you do have to adjust your messaging to the medium. In Twitter’s case, that means creating post that have no more than 140 characters that the maximum you can include in a [...]
Essential Digital Marketing tools
There’s a lot of marketing technology in the world. To help highlight the range of great options available, the following infographic shows 30 categories of marketing technology and the pick of the most popular 5 in each category. The categories are grouped across the Smart Insights RACE Planning framework for managing digital [...]
How Digital Portals can improve Customer Experience
Digital technologies have transformed the way customers interact with brands and products. Business-to-business (B2B) customers and consumers increasingly prefer to research products, make purchases, track orders, and manage their accounts or subscriptions online. To stay competitive, companies and their partners need to [...]