Account Based Marketing
The Best 5 ABM Platforms in 2023
Account-based marketing (ABM) software platforms realign marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM platforms offer tools to automate and reduce the lengthy process of identifying [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
B2B Marketing
The Importance of Marketing Operations Management
B2B Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
B2B Marketing
2018: the year of Account Based Marketing (ABM)
B2B Marketing
How Artificial Intelligence is changing Digital Marketing
B2B Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
B2B Marketing
The Adoption of the Digital Transformation
Events and Travels
Italian Fusion Festival
Events and Travels
South Africa Express
B2B Marketing
Reach Customers using Digital Body Language Data
B2B Marketing