Artificial Intelligence
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Marketing
The Importance of Marketing Operations Management
Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Marketing
2018: the year of Account Based Marketing (ABM)
Marketing
How Artificial Intelligence is changing Digital Marketing
Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Marketing