Digital Marketing
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Le cose da non fare, Mai (come Digital Marketer)
Ne esistono di giovani, bravissimi, formatissimi, i cosidetti nativi digitali, ma, appunto, non li conosco. La mia generazione è piena zeppa, invece, di umanisti, psicologi, esperti in comunicazione, grafici, fisici, giornalisti, persino economisti (come me: i peggiori) che ambivano a ben altro e si sono ritrovati a trafficare [...]
Marketing
The Importance of Marketing Operations Management
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Platfirm. How Platform Disruption is Redefining the way Business is Conducted
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2018: the year of Account Based Marketing (ABM)
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How Artificial Intelligence is changing Digital Marketing
Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Marketing