La Spesa Sociale in Italia e in Irlanda. Un Impietoso Confronto.
La spesa sociale italiana è la più ingiusta d’Europa. Vivendo in Irlanda il confronto tra Italia e Irlanda fa ancora più emergere le differenze e l’ingiustizia sociali italiane. Mentre in Irlanda (come nel resto d’Europa) la spesa pubblica è equamente divisa tra anziani, giovani, famiglie, disoccupati, etc. in Italia il 77,2% [...]
Thought Leadership in B2B Companies
In a B2B highly dynamic environment clients require to understand the issues, have a qualified opinion and provide guidance. With this an innovative company can credibly take a position at an industry level and, in doing so, showcase skills, expertise and ability to deliver on requirements. There is immense scope in terms of [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
La tossicità della comunicazione politica nei social in Italia
Com’è noto, non capisco un cazzo di politica. La notizia non si è ancora diffusa all’estero e ogni tanto dalle mie parti (Dublino) mi chiedono informazioni sul quel gran casino che è la politica italiana. Questa mattina un giornalista irlandese mi ha chiesto alcune informazioni sulle prossime elezioni in Italia e sui [...]
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Do we need a bitcoin regulation?
“What goes up must come down.” Whenever Bitcoin reaches a new peak, someone anticipates the imminent breakthrough. One of the features of financial bubbles is that it is difficult to perceive that they are such. Before the subprime mortgage crisis, there was little reason to think that the perpetual rise in property prices in the United [...]