10 Reasons why you should support Cagliari
The top of the Serie A table has an all too familiar look about it so far this season; until that is, you get down to fourth spot and see Cagliari sitting proudly in the Champions League places after a blistering start to the campaign. The club from the beautiful island of Sardinia are winning plaudits from all over the [...]
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]
El Chepe | Mexico’s most remarkable train journey
The Copper Canyon Railroad, also known as the Ferrocarril Barrancas del Cobre, the Ferrocarril Chihuahua-Pacifíco and El Chepe, is a major rail line in northwest Mexico, linking the Chihuahua City, to the Los Mochis and its port, Topolobampo. The train runs 673 km, traversing the Copper Canyon, a rugged series of canyons that [...]
The Art of Persuasion in B2B Marketing
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. Usually it specifically applies to the promotions aspect of the marketing mix, and builds on a customer’s impulsive behavior to lead them to purchase. It’s a very popular marketing technique in B2C, [...]
Italian Fusion Festival 2019 | Jazz & Prosecco Edition
The Italian Fusion Festival is the biggest Italian Festival in Europe. The third edition will take place on the 13th of July 2019 from 7 o’clock ’til late at BelloBar, Portobello Harbour, Dublin. The multicultural and multidisciplinary arts festival is organised by Radio Dublino, the only Italian language Irish Radio programme, [...]