The Art of Persuasion in B2B Marketing
Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. Usually it specifically applies to the promotions aspect of the marketing mix, and builds on a customer’s impulsive behavior to lead them to purchase. It’s a very popular marketing technique in B2C, [...]
Italian Fusion Festival 2019 | Jazz & Prosecco Edition
The Italian Fusion Festival is the biggest Italian Festival in Europe. The third edition will take place on the 13th of July 2019 from 7 o’clock ’til late at BelloBar, Portobello Harbour, Dublin. The multicultural and multidisciplinary arts festival is organised by Radio Dublino, the only Italian language Irish Radio programme, [...]
Buon Compleanno Lawrence Ferlinghetti!
Il momento più commovente del mio recente viaggio in America in treno è stata la visita alla City Lights Book al numero 261 di Columbus Avenue, San Francisco. La libreria tuttora aperta creata da Lawrence Ferlinghetti fece nascere la Beat Generation, un movimento che ha ispirato e influenzato le più importanti scelte della mia vita. [...]
Demand Marketing impact in B2B
Demand generation is a B2B marketing discipline designed to create interest in products and services that results in greater sales pipeline opportunities and revenue. A comprehensive, effective demand generation strategy will also result in happier customers and better sales-marketing alignment. Demand generation creates a want [...]
Contro i cretini
In questo bizzarro momento storico capita praticamente ogni giorno che qualche esponente del governo italiano scriva o dica qualcosa inciampando in catastrofi linguistiche o culturali. Noi della “élite radical chic” (cioè noi che leggiamo almeno un libro all’anno… l’asticella si abbassa sempre di più…) [...]
The Importance of Translation in B2B Marketing
Translated websites are a resource for in-market sales teams and can recruit local talent, partners and distributors. With their longer sales cycles, B2B organizations especially benefit from the continual creation of content that provides value, creates differentiation and keeps their brand top-of-mind for prospective [...]