Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]
Instagram for B2B Companies
Instagram can be a strong visual marketing channel for your brand and an opportunity to build a following that helps grow your B2B business. In fact, more than 25 million companies across the world are taking advantage of Instagram for Business. This channel is often overlooked by B2B companies—even though it is clear that [...]
The 10 Best Albums of this Decade (2010-2019)
L’anno scorso di questi tempi ho pubblicato la mia personale lista dei miei 10 migliori album del 2018. Quest’anno finisce un decennio caratterizzato dalla morte degli album, dalla consacrazione del trap e dell’hip hop e della irrilevanza della musica acquistata in negozio. Anni musicali tristi, desolati, [...]
10 Reasons why you should support Cagliari
The top of the Serie A table has an all too familiar look about it so far this season; until that is, you get down to fourth spot and see Cagliari sitting proudly in the Champions League places after a blistering start to the campaign. The club from the beautiful island of Sardinia are winning plaudits from all over the [...]
A Short Guide to Video Marketing for B2B
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. I recently created a video series. ROI, convertions and performance were great. Here something I learnt the last [...]
How Artificial Intelligence (AI) is changing B2B Marketing
Digital transformation, consumer expectations, and changing buyer dynamics are collectively steering us towards a new era of B2B marketing: a one-to-one future in which how much we know about all of our customers will be far less significant than how much we know about each of our customers. AI is leading this processe with a [...]