B2B Marketing for Professional Services
Professional services firms need a specific approach in B2B Marketing. The professional services sector consists of people selling intangible assets to help customers manage their businesses or improve a specific part of their business. Providers of professional services impart expert knowledge about niche business areas, such [...]
B2B Marketing Trends 2021
The year 2020 didn’t start half bad. I mean January and February weren’t bad. We can all agree 2020 wasn’t exactly what we expected. However, looking ahead with renewed optimism, we’re continuing the tradition and predicting the most important B2B Marketing trends in 2021 for a successful business. Things have [...]
Giulio Bolacchi
Ho fatto l’Università a Cagliari negli anni novanta. Cagliari era una fantastica città per studenti universitari in quegli anni. La spiaggia del Poetto per pause pranzo di fronte al mare, una vivace vita culturale, colorati e creativi circoli Aics ovunque con cibo alla portate delle tasche vuote di studenti, tasse universitarie [...]
Italian Fusion Festival 2020 | Livestream Edition
The Italian Fusion Festival, the biggest Italian Festival in Europe, will continue this year despite the challenges posed by the health crisis which struck 2020. The fourth edition will go online on 25th July 2020 at 7 pm on YouTube and Facebook. The multicultural and multidisciplinary arts festival is organised by Radio [...]
B2B Advertising: Influencer Marketing
In today’s fast-paced digital world people are no longer susceptible to plastic digital advertising and the one size fits all marketing strategies of yesteryear. In fact, 92% of people trust recommendations from individuals (even if they don’t know them) over brands or businesses, but how do you use technology for your [...]
Is TikTok a good B2B social media platform?
TikTok is one of the fastest growing social media platforms right now, but marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, tiktok user stats, and [...]
Neuromarketing for B2B
Neuromarketing is the scientific study of how the brain responds to branding and advertising. Neuromarketing uses insights from neuroscience, behavioral economics, and social psychology, applying them to measure and improve the effectiveness of product design, branding, and marketing practices. What if you could see the neural light show [...]