B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Marketing Automation Strategy for Dummies
Marketers know automation is important and plan to spend more money on it very soon, but they don’t know how to create a strategy around it. Developing an automation strategy isn’t easy, but it is worthwhile. By asking yourself the right questions about who you want to reach and what you want to provide before, during, and after the [...]
What Marketers need to know about Algorithms
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and [...]
Google Search Algorithm Update
On August Google started rolling out a broad core algorithm update, which as they say “is aimed at promoting sites that were once undervalued.” This algorithm update was nicknamed “medic” by the SEO community, as a huge percentage of the sites impacted by this update are specifically in the medical, health, fitness, healthy [...]
Differences Between B2B and B2C Marketing Automation Technologies
There is a difference between marketing to business and marketing to a consumer and each market needs a different approach and a different technology. When you market to a B2B, you will realize that businesses work hard to streamline the buying process to save time and money. It often explains why a B2B purchase is based more on logic [...]
Predictive Marketing. Modern Marketers will be Data Scientists.
Predictive Marketing is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding. Usually predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and [...]
Attribution Modelling for Beginners
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. This is called attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make [...]