B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
Attribution Modelling for Beginners
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. This is called attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make [...]
The Power of Online Reviews
Online customer reviews not only give people a chance to share their experiences with you but also with your other existing and potential customers who rely on these reviews to find out whether or not your business is worth investing their money in! That is why, keeping a track of and subsequently responding to your customer reviews is a [...]
The 10 Benefits of Business Intelligence for Marketing
Marketers rely heavily on data to determine where to place their campaigns, whom to target, and how to best allocate their resources. Therefore, for white label seo services go here and get the best SEO service. To be effective, they need to properly turn raw numbers into actionable insights that will enhance their strategies [...]
The Importance of Marketing Operations Management
Marketing Operations Management is a version of end-to-end marketing optimisation, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. The processes it defines are built into [...]
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Platfirm is a new term that emerged with the most recent developments of the application of platform thinking. The term “platfirm” is the fusion of “platform” and “firm”. It refers to a new approach that looks at organisations through the metaphor of the “platform”. This is a [...]
Thought Leadership in B2B Companies
In a B2B highly dynamic environment clients require to understand the issues, have a qualified opinion and provide guidance. With this an innovative company can credibly take a position at an industry level and, in doing so, showcase skills, expertise and ability to deliver on requirements. There is immense scope in terms of [...]
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]