B2B Marketing
Articles about Digital Marketing, B2B Marketing, Technology Marketing, Big Data, Artificial Intelligence
How Artificial Intelligence is changing Digital Marketing
Digital Marketers have to understand current technology, commerce trends, and — above all — human psychology: what drives individuals as well as broader social trends. They have to intuit how to leverage new technology on both the micro and macro levels, all while constantly revising for improved performance. Marketing is pop psychology [...]
Do we need a bitcoin regulation?
“What goes up must come down.” Whenever Bitcoin reaches a new peak, someone anticipates the imminent breakthrough. One of the features of financial bubbles is that it is difficult to perceive that they are such. Before the subprime mortgage crisis, there was little reason to think that the perpetual rise in property prices in the United [...]
How to Align Marketing & Sales with a Marketing Automation Platform
What is Marketing Automation? In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open [...]
The Adoption of the Digital Transformation
Today the digital transformation is an imperative, the “zero” priority for the success of companies. Whole sectors have been overwhelmed by new digital competitors (such as Uber for the transport sector) or by new digital business-enabled business models (such as Airbnb for Tourism). Companies that undertake a digital [...]
Marketing Analytics Strategies
In the last several years, there has been a massive increase in the number of tools a marketer is expected to use. What’s more, as features multiply these point solutions are providing more data. The result is that the seamless journey from the customer’s perspective looks instead like a series of fragmented data views for the marketer. [...]
Reach Customers using Digital Body Language Data
Most marketers continue to rely only on demographic data. Yet fewer than half of marketers are capturing digital body language data – and customers are suffering through the result. In a recent study, only 31 percent of consumers said they felt companies are consistently delivering personalised experiences. If personalisation is [...]