Dashboards and Reporting
2018: the year of Account Based Marketing (ABM)
As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. But what is it? And why is it driving so much conversation? Account-based marketing (ABM) is a strategy that uses a suite of tools and processes to create personalised campaigns [...]
Marketing
The Importance of Marketing Operations Management
Marketing
Platfirm. How Platform Disruption is Redefining the way Business is Conducted
Marketing
2018: the year of Account Based Marketing (ABM)
Marketing
How Artificial Intelligence is changing Digital Marketing
Marketing
How to Align Marketing & Sales with a Marketing Automation Platform
Marketing