Differences Between B2B and B2C Marketing Automation Technologies
There is a difference between marketing to business and marketing to a consumer and each market needs a different approach and a different technology. When you market to a B2B, you will realize that businesses work hard to streamline the buying process to save time and money. It often explains why a B2B purchase is based more on logic [...]
Predictive Marketing. Modern Marketers will be Data Scientists.
Predictive Marketing is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding. Usually predictive marketing is the practice of extracting information from existing customer datasets to determine a pattern and predict future outcomes and [...]
Italian Fusion Festival 2018
The Italian Fusion Festival is an event that will take place on the 8th d of July in Dublin from 3 o’clock ’til 11pm at The Grand Social, Liffey Street, Dublin 1 (beside the Ha’penny Bridge). The festival is organised by Radio Dublino, the only Italian language radio program in Ireland, running since 2013. Festival Funder and Director: [...]
Attribution Modelling for Beginners
An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. This is called attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make [...]
The Power of Online Reviews
Online customer reviews not only give people a chance to share their experiences with you but also with your other existing and potential customers who rely on these reviews to find out whether or not your business is worth investing their money in! That is why, keeping a track of and subsequently responding to your customer reviews is a [...]
Strani giorni. Visioni nella Italia del post-elezioni.
Ho visto elettori di sinistra compiaciuti di aver votato il governo più populista e di destra della storia dell’Europa occidentale dopo il nazifascismo. Ho visto nel capoluogo di una regione del sud affollati gazebo di un partito che nel suo inno recitava “Quanti soldi abbiamo speso per sfamare quei coglioni che si chiamano terroni”. Ho [...]