Addio a utopie.it: un viaggio lungo trent’anni continua altrove
Dopo quasi trent’anni di attività, il sito utopie.it chiude. Una scelta necessaria, quasi fisiologica, ma non per questo indolore. A partire da questa settimana, parte de contenuti del sito saranno trasferiti e conservati in una sezione dedicata del mio blog personale, all’indirizzo www.mauriziopittau.it/utopie. Non si tratta di una [...]
Understanding LLMs, AI Workflows, and AI Agents: How AI Is Transforming Marketing Operations
AI has become the most transformative technology in marketing since the rise of social media. But as new tools flood the market, marketers often face a pressing question: what’s the difference between LLMs, AI workflows, and AI agents—and how do we use them effectively? To truly understand how to apply AI to your marketing [...]
Tracks to Trails: A Rail and Hiking Journey from the Balkans to Georgia’s Caucasus
The journey starts from Dublin with a flight to Sofia, Bulgaria. From there, it’s an epic rail route through the Balkans and Anatolia: the legendary Sofia–Istanbul Express, the high-speed train to Ankara, and then the romantic, slow-paced Dogu Express to Kars, deep in eastern Turkey. A scenic bus ride brings you across the border into [...]
Partner Advocacy in B2B: Turning Alliances into Growth Engines
According to the Forrester’s Marketing Survey, 2024, 74% of B2B marketing leaders say their most significant revenue growth over the past 12 months came from their partner ecosystem—not from direct sales or digital ads. Yet, less than half report having a formal partner advocacy strategy in place. This disconnect represents a major [...]
Exploring Nepal: Trekking, Architecture and Spirituality
Nepal, a land of breathtaking landscapes and rich cultural heritage, promises travellers an unforgettable experience. This itinerary captures the essence of Nepal, from its ancient cities to serene trekking routes and spiritual havens. Whether you are exploring Kathmandu’s bustling streets or marvelling at the majestic Himalayas, Nepal [...]
The Future of ESG and CSR Under Trump: A New Era of Corporate Responsibility?
Environmental, Social, and Governance (ESG) criteria and Corporate Social Responsibility (CSR) have significantly transformed in recent years. With President Donald Trump returning to office in January 2025, these concepts face new challenges and potential shifts. Recent Evolution of ESG and CSR ESG and CSR have become integral [...]