Ethical AI Storytelling in B2B: Balancing Data-Driven Narratives with Authenticity and Trust
Artificial intelligence is reshaping B2B marketing at a remarkable speed. Algorithms analyse buyer behaviour, generate content, fuel personalisation, and help brands scale at a pace that was inconceivable only a few years ago. Yet amid this acceleration, a fundamental truth remains unchanged: trust is the currency of B2B success. [...]
InterRail Man
Allora, la questione dell’essere un InterRail Man nei primi anni Novanta, e intendo un vero InterRail Man, non questi backpacker-turisti contemporanei con i loro smartphone e le prenotazioni su booking.com e Dio ce ne scampi le loro aspirazioni da influencer, la questione era che avevi bisogno, prima di tutto e [...]
Italian Fusion Festival 2025
The Italian Fusion Festival is a multicultural and multidisciplinary festival, organised by Radio Dublino, the Italian-language Radio programme in Ireland, which started in 2013. The event celebrates the encounter between Italian and Irish artistic talents through live music, visual arts, cinema, and Italian hospitality [...]
La Global Sumud Flotilla e il suo carattere nonviolento
Perché questo articolo Negli ultimi mesi ho notato che attorno alla Global Sumud Flotilla c’è molta confusione: si parla del suo viaggio, delle tensioni politiche e delle reazioni internazionali, ma quasi mai si comprende davvero la natura nonviolenta dell’azione. Molti commentatori non conoscono cosa significhi azione [...]
The Importance of Intent Data: Unlocking Buyer Signals for Smarter Strategies
Over the past few years working in B2B marketing, I’ve come to realise that one of the most underestimated — yet truly transformative — tools available to us is intent data. This isn’t just another buzzword. It’s a practical, data-driven way to identify which companies are actually in the market for your solution before they [...]
How Generative AI Is Reshaping RFPs, White Papers, and Thought Leadership
Generative AI tools like ChatGPT, Claude, and Gemini aren’t just hype anymore—they’re changing how B2B companies create content. From RFPs to white papers to thought leadership, more teams are using AI to get things done faster. But speed isn’t everything. As adoption grows in 2025, so do the risks: lower quality, loss of credibility, [...]
Addio a utopie.it: un viaggio lungo trent’anni continua altrove
Dopo quasi trent’anni di attività, il sito utopie.it chiude. Una scelta necessaria, quasi fisiologica, ma non per questo indolore. A partire da questa settimana, parte de contenuti del sito saranno trasferiti e conservati in una sezione dedicata del mio blog personale, all’indirizzo www.mauriziopittau.it/utopie. Non si tratta di una [...]
Understanding LLMs, AI Workflows, and AI Agents: How AI Is Transforming Marketing Operations
AI has become the most transformative technology in marketing since the rise of social media. But as new tools flood the market, marketers often face a pressing question: what’s the difference between LLMs, AI workflows, and AI agents—and how do we use them effectively? To truly understand how to apply AI to your marketing [...]
Tracks to Trails: A Rail and Hiking Journey from the Balkans to Georgia’s Caucasus
In August 2025, this travel from the Balkans to the Caucasus will cross Eastern Europe by train and hiking through Georgia’s remote mountain regions. From Sofia to Mestia, through night trains, breathtaking landscapes, and unforgettable trails this route is for those seeking stories off the beaten path. The journey starts from Dublin [...]
Partner Advocacy in B2B: Turning Alliances into Growth Engines
According to the Forrester’s Marketing Survey, 2024, 74% of B2B marketing leaders say their most significant revenue growth over the past 12 months came from their partner ecosystem—not from direct sales or digital ads. Yet, less than half report having a formal partner advocacy strategy in place. This disconnect represents a major [...]